THE BIG RETORT

Sainsbury's shoppers may be delighted to learn that there has been a recent change in the store's misleading pricing: and it's due to... TheBigRetort . A can of Napolina Plum Tomatoes was recently on sale at various Sainsbury stores at 50 pence. Why then was a sleeve of 'four' selling at £3.50 in the same store?  In other words, the pack of four was 37.5p per can dearer than a single can. Sainsbury's responded:  "As you can imagine, in line with industry standards,  we promote different pack sizes at different times. For example,  since your first email [the one the press office did not answer?], the offer on a single can of Napolina has finished, while the four pack is down to £2, from £3.50...." In words of the canny shopper... we realise we have been rumbled; and so we have stopped misleading shoppers, by reducing the correct item...  instead of the one that allows us to hoodwink you; repeatedly. Sains...